Ultraguard, the latest offspring of Manmachine Group, made its international debut at Automechanika Dubai 2025. The event was held from 9 to 11 December at the Dubai World Trade Centre's Saeed Halls, Booth S2-B12. It witnessed a record-breaking edition of the show with 2,400 exhibitors from 60 countries across the globe. The statistical map reinforced it as the largest international motor vehicle aftermarket trade show in the Middle East and Africa.
Saeed Halls is recognized for its innovation and is home to next-generation automotive workshops. That’s the level Ultraguard has achieved since its inception. The event reflected our scale and ambition. Ultraguard stood as a towering brand for next-generation vehicle protection and styling solutions. We drew sustained footfall through a series of first-time product showcases. Our range received excellent responses.
Our standout introductions were:
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Window Tints: magnetron sputtering window tints and Magnetron Sputtering Aurora Purple variant
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Paint Protection Film with Live Demos: Equally notable was the live demonstration of printable PPF (this received an enthusiastic response from stakeholders due to its styling potential), headlight PPF, textured PPF, marine PPF, and furniture PPF
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Instant Self-healing PPF: It drew particular interest for its faster self-repair capability
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PPF Testing Machines and Tools: Ultraguard’s constant focus on product validation, durability testing, and quality assurance. It inspired us to display a range of machines and tools that can assess the quality of your paint protection film.
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Printable PPF (The Show Stopper): It received applause as it gives an alternative way beyond conventional automotive applications.
Through these products, Ultraguard showcased the core pillars of its identity. Speaking at the event, our CEO, Mr Kunal Sethi, said, “Automechanika Dubai gave us the global stage to introduce Ultraguard's innovations. To an audience that truly understands the future of vehicle protection. We can now say that the industry is ready for the next generation of PPF.”
Global automotive aftermarket protection is in its boom era. Ultraguard isn’t lagging but leading the pack. Ultraguard signals its intent to be a serious contender for paint protection film. The support stands solid with Manmachine Group’s 39 years of legacy. At Ultraguard, we lead PPF.
